1. Market segmentation
Title | Market segmentation : how to do it and how to profit from it |
---|---|
Author info | Malcolm McDonald and Ian Dunbar |
Author | McDonald Malcolm |
Co-authors | Dunbar Ian |
Issue data | Chichester : Wiley , 2012. - xxi, 490 s. |
Issue | rev. 4th ed. |
ISBN | 978-1-118-43267-9 |
Document kind | monographs |
Language | English |
Country of Edition | Great Britain |
systematics | 339.138 - Marketing |
Keywords | segmentácia trhu * marketing * stratégia marketingová |
Database | BOOKS |
Copy count | 1, currently available 0, at library only 1 |
Call number | 876950 |