1. Sports marketing
| SYS | 0205319 | |
|---|---|---|
| LBL | 00000nam--22^^^^^---450- | |
| 005 | 20240306140440.4 | |
| 010 | $a 978-1-138-01596-8 | |
| 010 | $a 978-1-138-01595-1 | |
| 100 | $a 20150710dłłłłłłłłm--y0sloc0103----ba | |
| 101 | 0- | $a eng |
| 102 | $a US | |
| 200 | 1- | $a Sports marketing $e <a> strategic perspective $f Matthew D. Shank and Mark R. Lyberger |
| 205 | $a 5th ed. | |
| 210 | $a New York $c Routledge $d 2015 | |
| 215 | $a 669 s. | |
| 225 | 2- | $a Sport management/marketing |
| 610 | 1- | $9 eu_un_auth*h0003211 $a marketing |
| 610 | 1- | $9 eu_un_auth*h0006278 $a šport |
| 610 | 1- | $9 eu_un_auth*h0005064 $a prognózy |
| 610 | 1- | $9 eu_un_auth*h0004180 $a plánovanie |
| 610 | 1- | $9 eu_un_auth*h0005502 $a rozhodovanie |
| 610 | 1- | $9 eu_un_auth*h0005900 $a spotrebitelia |
| 610 | 1- | $9 eu_un_auth*h0003220 $a marketing mix |
| 610 | 1- | $9 eu_un_auth*h0005873 $a sponzorovanie |
| 610 | 1- | $9 eu_un_auth*0005759 $a kontroling |
| 610 | 1- | $9 eu_un_auth*h0002700 $a kariéra |
| 675 | $a 339.138 $v 1. stred. $z slo $T . $3 eu_un_auth*h0000183 $x Marketing | |
| 700 | -1 | $3 eu_un_auth*0060336 $a Shank $b Matthew D. $4 070 |
| 701 | -1 | $3 eu_un_auth*0060753 $a Lyberger $b Mark R. $4 070 |
| 801 | -0 | $a SK $b BA004 $c 20150710 $g AACR2 |