1. Trademark valuation
Title | Trademark valuation : a tool for brand management |
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Author info | Gordon V. Smith and Susan M. Richey |
Author | Smith Gordon V. |
Co-authors | Richey Susan M. |
Issue data | Hoboken : John Wiley & Sons , 2013. - 351 s. |
Issue | 2nd ed. |
Edition | Wiley finance series |
ISBN | 978-1-118-24526-2 |
Document kind | monographs |
Language | English |
Country of Edition | United States of America |
systematics | 347.77 - Priemyselné, výrobné a vedecké vlastníctvo a vlastnícke vzťahy. Patentové a značkové právo |
Keywords | známky ochranné * značky * manažment značky * oceňovanie * informácie * trh * metodológia * licencie |
Database | BOOKS |
Copy count | 1, currently available 0, at library only 1 |
Call number | 892455 |