1. The Use of marketing audit as a tool for efficiency
SYS | 0215738 | |
---|---|---|
LBL | 00000nla--22^^^^^---450- | |
005 | 20240522135058.6 | |
100 | $a 20160502d2016łłłłm--y0sloc0103----ba | |
101 | 0- | $a eng $d eng |
102 | $a SK | |
200 | 1- | $a <The> Use of marketing audit as a tool for efficiency $f Dana Hrušovská, Martin Matušovič |
301 | $a VEGA 1/0546/15 (50 %) | |
301 | $a VEGA 1/0784/15 (50 %) | |
330 | $a Marketingový audit ako nástroj marketingového riadenia v konkurenčnom marketingovom prostredí podnikov. Marketingový audit umožňuje monitorovať a optimalizovať obchodný marketing. Používanie a uplatňovanie marketingového auditu v konkrétnych podnikoch. Navrhované opatrenia a výsledky auditu. | |
463 | -1 | $1 001 eu_un_cat*0213726 $1 010 $a 978-80-225-4163-3 $1 200 1 $a Marketing management, trade, financial and social aspects of business $b elektronický zdroj $e conference proceedings of the 3rd international scientific conference : october 22 - 23, 2015, Košice, Slovak Republic $g edited by: Jana Dzuričková, Stela Beslerová $g reviewers: Ľuboš Socha, Pavel Štrach $v S. 59-62 CD ROM $1 210 $a Košice $c Faculty of Business Economics with seat in Košice $d 2016 $1 215 $a CD-ROM [170 s., 8,5 AH] $1 702 1 $3 eu_un_auth*0053882 $a Dzuričková $b Jana $4 340 $1 702 1 $3 eu_un_auth*0043828 $a Beslerová $b Stela $4 340 $1 702 1 $3 eu_un_auth*0064268 $a Socha $b Luboš $4 675 $1 702 1 $3 eu_un_auth*p0065286 $a Štrach $b Pavel $4 675 $1 710 12 $a Marketing management, trade, financial and social aspects of business $b International scientific conference $d 3. $e Košice, Slovakia $f 22.-23.10.2015 |
610 | 1- | $9 eu_un_auth*h0003218 $a marketing manažment |
610 | 1- | $9 eu_un_auth*h0006034 $a stratégia marketingová |
610 | 1- | $9 eu_un_auth*h0006036 $a stratégia obchodná |
610 | 1- | $9 eu_un_auth*h0003627 $a nástroje marketingové |
610 | 1- | $9 eu_un_auth*h0002041 $a euromarketing |
610 | 1- | $9 eu_un_auth*h0001156 $a audit |
610 | 1- | $9 eu_un_auth*h0004535 $a porovnanie medzinárodné |
675 | $a 339.138 $v 1. stred. $z slo $T . $3 eu_un_auth*h0000183 $x Marketing | |
700 | -1 | $3 eu_un_auth*0003734 $a Hrušovská $b Dana $p EUBFPMKPO $4 070 $9 50 $f 1964- $T Katedra podnikovohospodárska FPM |
701 | -1 | $3 eu_un_auth*p0024118 $a Matušovič $b Martin $p EUBFPMKPO $9 50 $4 070 $T Katedra podnikovohospodárska FPM |
801 | -0 | $a SK $b BA004 $c 20160502 $g AACR2 |
T85 | $x existuji fulltexy |