1. Global marketing and advertising
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010 | $a 978-1-4522-5717-4 | |
100 | $a 20161116d2014łłłłm--y0sloc0103----ba | |
101 | 0- | $a eng |
102 | $a US | |
200 | 1- | $a Global marketing and advertising $e understanding cultural paradoxes $f Marieke de Mooij |
205 | $a 4th ed. | |
210 | $a Los Angeles $c SAGE $d 2014 | |
215 | $a 394 s. | |
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610 | 1- | $9 eu_un_auth*h0002244 $a globalizácia |
610 | 1- | $9 eu_un_auth*h0002810 $a komunikácia marketingová |
610 | 1- | $9 eu_un_auth*h0003336 $a médiá |
610 | 1- | $9 eu_un_auth*h0005924 $a správanie spotrebiteľa |
610 | 1- | $9 eu_un_auth*h0002304 $a hodnota |
610 | 1- | $9 eu_un_auth*h0007566 $a značky výrobkov |
675 | $a 339.138 $v 1. stred. $z slo $T . $3 eu_un_auth*h0000183 $x Marketing | |
700 | -1 | $3 eu_un_auth*0047021 $a Mooij $b Marieke de $4 070 |
801 | -0 | $a SK $b BA004 $c 20161116 $g AACR2 |