1. Influencing Consumer Decision-making in the mHealth Sector - a Slovakia and Australia Study
Title | Influencing Consumer Decision-making in the mHealth Sector - a Slovakia and Australia Study |
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Translation | Ovplyvňovanie rozhodovania spotrebiteľov v sektore zdravotníctva - štúdia zo Slovenska a Austrálie |
Author info | Andrej Miklosik, Maria Hasprova, Stefan Zak |
Author | Miklošík Andrej EUBOBFKMA - Katedra marketingu OBF |
Co-authors | Hasprová Mária EUBOBFKMA - Katedra marketingu OBF |
Žák Štefan EUBOBFKMA - Katedra marketingu OBF | |
Source document | Proceedings of Melbourne international business and social science research conference 2017 [MIBSRC 2017] : Melbourne, 28-30 october, 2017. P. 36. - Melbourne : Australian academy of business leadership, 2017 ; Melbourne international business and social science research conference 2017 [MIBSRC 2017]. ISBN 978-0-9946029-7-8 |
Note | Abstrakt |
Document kind | schedule of articles from year books |
Language | English |
Country of Edition | Australia |
Keywords | zákazníci * spotrebitelia * rozhodovanie * zdravie * zdravotníctvo * marketing * propagácia * reklama * technológie nové * telefón mobilný * porovnanie medzinárodné * Slovensko * Austrália |
Public work category | Abstractions of scientific titles in year-books from international conferences |
Database | PUBLIKAČNÁ ČINNOSŤ |
No. of Archival Copy | E17 00793-001, kópia plného textu |