1. The Influence of Innovations in the Production Process on Marketing Communication in an Industrial Company
Title | The Influence of Innovations in the Production Process on Marketing Communication in an Industrial Company | ||||||||
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Translation | Vplyv inovácií vo výrobnom procese na marketingovú komunikáciu v priemyselnej spoločnosti | ||||||||
Author info | Karel Bařinka, Adam Levit, Drahomír Foltan, Juraj Till | ||||||||
Author | Bařinka Karel | ||||||||
Co-authors | Levit Adam | ||||||||
Foltan Drahomír | |||||||||
Till Juraj EUBPHFKMA - Katedra manažmentu PHF | |||||||||
Source document | Quality and leading innovation III. : proceedings from the international scientific conference : 25. - 27. september 2017, Košice (SK), Uzhgorod (UA). Pp. 11-14 CD-ROM. - Košice : University of Economics, Faculty of Business Economics with seat in Košice, 2017 / Lacko Roman ; Mitrová Miriam ; Hudák Matej ; Tkáč Michal ; Jakub Vincent ; Quality and leading innovation International scientific conference. ISBN 978-617-589-144-5 | ||||||||
Note | SP2017/17 | ||||||||
Document kind | schedule of articles from year books | ||||||||
Language | English | ||||||||
Country of Edition | Slovak Republic | ||||||||
Keywords | inovácie technologické * komunikácia marketingová * priemysel zbrojársky * patenty | ||||||||
Annotation | Možnosti inovácií pri používaní kompozitných materiálov a ich implementácia v oblasti výroby zbraní. Zavedenie novej metodiky. | ||||||||
Public work category | Reports at international scientific conferences | ||||||||
Database | PUBLIKAČNÁ ČINNOSŤ | ||||||||
No. of Archival Copy | E17 01061-001, online | ||||||||
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