1. Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy
Title | Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy [elektronický zdroj] |
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Author info | Editors: Luisa Cagica Carvalho, Pedro Isaias |
Another authors | Carvalho Luisa Cagica (Editor) |
Isaias Pedro (Editor) | |
Issue data | Hershey : IGI Global (Business Science Reference ) , 2018. - 609 s. |
Edition | Advances in Business Strategy and Competitive Advantage (ABSCA) , 2327-3429, 2327-3437 (eISSN) |
ISBN | 9781522563075 (hardcover) , 9781522563082 (ebook) |
DOI | 10.4018/978-1-5225-6307-5 |
Document kind | monographs |
Language | English |
Country of Edition | United States of America |
systematics | 65.011.1 - Politika podnikania. Podniková stratégia |
Keywords | podnikanie * ženy * podnikanie sociálne * zodpovednosť podniku spoločenská * marketing * globalizácia * výskum * politika hospodárska * digitalizácia * start-up * obchod elektronický * internet * siete sociálne |
Database | BOOKS |
References | (1) - PUBLIKAČNÁ ČINNOSŤ |
No. of Archival Copy | E18 00590-001, online |