1. Implementation of Immersive Marketing Approach at HEIs: Challenges, Obstacles and Perspectives
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017 | 70 | $a 978-625-99063-0-0/May 2023 $2 DOI |
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200 | 1- | $a Implementation of Immersive Marketing Approach at HEIs: Challenges, Obstacles and Perspectives $f Artem Artiukhov, Nadiia Artyukhova, Róbert Rehák, Yuliia Yehorova |
300 | $a Abstrakt | |
463 | -1 | $1 010 $a 978-625-99063-0-0 $1 200 1 $a 30th RSEP International Conference on Economics, Finance and Business $e Conference Proceedings : Book of Abstracts $f Editors: M. Veysel Kaya, Patrycja Chodnicka-Jaworska $v P. 11 $1 210 $a Ankara $c BC GRUP $d 2023 $1 215 $a 23 s. $1 710 12 $a RSEP International Conference on Economics, Finance and Business $d 30 $e Warsaw, Poland $f 27.-28.04.2023 |
541 | 1- | $a Implementácia imerzívneho marketingového prístupu na vysokých školách: výzvy, prekážky a perspektívy |
610 | 1- | $9 eu_un_auth*h0003211 $a marketing |
610 | 1- | $9 eu_un_auth*0079800 $a implementácia |
610 | 1- | $9 eu_un_auth*h0006261 $a školy vysoké |
610 | 1- | $9 eu_un_auth*h0007251 $a vzdelávanie |
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700 | -1 | $3 eu_un_auth*0087387 $a Artiukhov $b Artem $p EUBOBFVIO $f 1983- $4 070 $9 25 $T Výskumný inštitút obchodu a udržateľného podnikania |
701 | -1 | $3 eu_un_auth*0089890 $a Artyukhova $b Nadiia $4 070 $9 25 |
701 | -1 | $3 eu_un_auth*0018218 $a Rehák $b Róbert $p EUBOBFKMA $4 070 $f 1984- $9 25 $T Katedra marketingu OBF |
701 | -1 | $3 eu_un_auth*0086965 $a Yehorova $b Yuliia $p EUBOBFVIO $4 070 $f 1978- $9 25 $T Výskumný inštitút obchodu a udržateľného podnikania |
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