1. Applications in Basic Marketing
Title | Applications in Basic Marketing : Clippings from the Popular Business Press |
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Author info | Jerome E. MacCarthy, William D. Perreault |
Author | McCarthy Jerome E. |
Co-authors | Perreault William D. |
Issue data | Homewood : Irwin , 1990. - 200 s. |
Issue | 1. ed. |
ISBN | 0-256-08522-6 |
Document kind | monographs |
Language | English |
Country of Edition | United States of America |
systematics | 339.138 - Marketing |
Keywords | marketing * tlač * spoločnosť * firmy * podnik * trh * informácie * rozhodovanie * správanie * spotrebitelia * výrobky * distribúcia * predaj * ceny * plánovanie strategické * trh medzinárodný * obchod |
Database | BOOKS |
Copy count | 1, currently available 1, at library only 0 |
Call number | 677276 |