1. Consumer Behavior
Title | Consumer Behavior |
---|---|
Author info | James F. Engel, Roger D. Blackwell, Paul W. Miniard |
Author | Engel James F. |
Co-authors | Blackwell Roger D. |
Miniard Paul W. | |
Issue data | Chicago : Dryden Press , 1986. - 633 s. |
Issue | 5. ed. |
ISBN | 0-03-001892-7 |
Document kind | textbooks |
Language | English |
Country of Edition | United States of America |
systematics | 366 - Spotrebiteľ a jeho problémy |
Keywords | spotrebitelia * správanie * marketing * prieskum trhu * psychológia * kultúra * politika sociálna |
Database | BOOKS |
Copy count | 1, currently available 1, at library only 0 |
Call number | 699990 |