1. Moderní reklama
Title | Moderní reklama : Umění zaujmout |
---|---|
Author info | Don E. Schultz, [Z angl. prel.] Robert Špaček |
Author | Schultz Don E. |
Another authors | Špaček Robert (Translator) |
Issue data | Praha : Grada , 1995. - 668 s. |
Issue | 1. vyd. |
ISBN | 80-7169-062-7 |
Document kind | monographs |
Language | Czech |
Country of Edition | Czech Republic |
systematics | 659.1 - Propagácia. Reklama |
Keywords | reklama * marketing * marketing mix * plánovanie podnikové * propagácia * predaj |
Database | BOOKS |
Copy count | 1, currently available 0, at library only 1 |
Call number | 713716 |