1. Consumerism
Title | Consumerism : Search for the Consumer Interest |
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Author info | Edit. David A. Aaker, George S. Day |
Another authors | Aaker David A. (Editor) |
Day George S. (Editor) | |
Issue data | New York, London : The Free Press : Collier Macmillan Publ. , 1982. - 500 s. |
Issue | 4. ed. |
ISBN | 0-02-900150-1 |
Document kind | monographs |
Language | English |
Country of Edition | United States of America |
systematics | 366 - Spotrebiteľ a jeho problémy |
Keywords | spotreba * spotrebitelia * ochrana spotrebiteľa * reklamácie * potreby * potreby životné * marketing * riziko spotrebiteľské * nákup * systémy informačné * reklama * zákazníci * technika predaja |
Database | BOOKS |
Copy count | 1, currently available 1, at library only 0 |
Call number | 738335 |