1. Consumer Behavior
Title | Consumer Behavior : Theoretical Sources |
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Author info | Edit. Scott Ward, Thomas S. Robertson |
Another authors | Ward Scott (Editor) |
Robertson Thomas S. (Editor) | |
Issue data | Englewood Cliffs : Prentice Hall , 1973. - 576 s. |
Issue | 1. ed. |
Edition | Prentice-Hall International Series in Management |
ISBN | 0-13-169391-3 |
Document kind | textbooks |
Language | English |
Country of Edition | United States of America |
systematics | 366 - Spotrebiteľ a jeho problémy |
Keywords | správanie spotrebiteľa * psychológia * psychológia predaja * psychológia trhu * teórie ekonomické |
Database | BOOKS |
Copy count | 1, currently available 1, at library only 0 |
Call number | 742685 |