1. Readings in Marketing Today
Title | Readings in Marketing Today |
---|---|
Author info | John T. Mentzer, Forrest S. Carter |
Author | Mentzer John T. |
Co-authors | Carter Forrest S. |
Issue data | San Diego : Harcourt Brace Jovanovich, Publ. , 1985. - 452 s. |
Issue | 1. ed. |
ISBN | 0-15-575814-4 |
Document kind | textbooks |
Language | English |
Country of Edition | United States of America |
systematics | 339.138 - Marketing |
Keywords | marketing * trh * zákazníci * obchod * dopyt * modely * produkty * portfólio * manažment * distribúcia * dolár * logistika * rozhodovanie * analýzy * reklama * podpora predaja * ceny * politika cenová * plánovanie * stratégia marketingová |
Database | BOOKS |
Copy count | 1, currently available 1, at library only 0 |
Call number | 743222 |