1. Consumer behavior and marketing action
Title | Consumer behavior and marketing action |
---|---|
Author info | Henry Assael |
Author | Assael Henry |
Issue data | Boston : Kent Publ. Co. , 1984. - 695 s. |
Issue | 2. ed. |
ISBN | 0-534-02990-6 , 0-534-03314-8 (na obale) |
Document kind | monographs |
Language | English |
Country of Edition | United States of America |
systematics | 658.8 - Odbytové hospodárstvo. Predaj. Odbyt |
Keywords | spotrebitelia * správanie spotrebiteľa * spotreba * trh * marketing * modely * rozhodovanie * stratégia marketingová * predaj * odbyt * psychológia predaja |
Database | BOOKS |
Copy count | 1, currently available 1, at library only 0 |
Call number | 747506 |