1. Management in marketing channels
Title | Management in marketing channels |
---|---|
Author info | Donald J. Bowersox ... [et al.] |
Author | Bowersox Donald J. |
Issue data | New York : McGraw-Hill Book Company , 1980. - 390 s. |
Edition | McGraw-Hill series in marketing |
ISBN | 0-07-006740-6 |
Document kind | monographs |
Language | English |
Country of Edition | United States of America |
systematics | 339.138 - Marketing |
Keywords | manažment * marketing * kanály * kooperácia * konflikty * vedenie * štúdie prípadové * podnik * výroba |
Database | BOOKS |
Copy count | 1, currently available 1, at library only 0 |
Call number | 748738 |