1. Industrial marketing management
Title | Industrial marketing management : a strategic view of business markets |
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Author info | Michael D. Hutt, Thomas W. Speh |
Author | Hutt Michael D. |
Co-authors | Speh Thomas W. |
Issue data | Chicago : The Dryden Press , 1984. - 632 s. |
Issue | 2. ed. |
Edition | The Dryden press series in marketing |
ISBN | 0-03-069307-1 |
Document kind | monographs |
Language | English |
Country of Edition | United States of America |
systematics | 338.45 - Priemysel. Ekonomika priemyslu |
Keywords | priemysel * marketing manažment * obchod * podnikanie * trh * spotreba * kúpa * organizácia * podnik * stratégia marketingová * riadenie |
Database | BOOKS |
Copy count | 1, currently available 1, at library only 0 |
Call number | 748742 |