1. Marketing v pohybu
Title | Marketing v pohybu : nový přístup k zisku, růstu a obnově |
---|---|
Author info | Philip Kotler / Dipak C. Jain / Suvit Maesincee, prekl. Pavel Medek |
Author | Kotler Philip |
Co-authors | Jain Dipak C. |
Maesincee Suvit | |
Another authors | Medek Pavel (Translator) |
Issue data | Praha : Management Press , 2007. - 171 s. |
Edition | Knihovna světového managementu , sv. 21 |
ISBN | 978-80-7261-161-4 |
Document kind | monographs |
Language | Czech |
Country of Edition | Czech Republic |
systematics | 339.138 - Marketing |
Keywords | marketing * zisk * rast hospodársky * digitalizácia * konkurencia * trh * ponuka * podnikanie * rast podniku |
Database | BOOKS |
Copy count | 4, currently available 2, at library only 2 |
Call number | 819428, 819800, 827312, 868039 |