1. Marketing Management on the Organic Products Market - Key Concepts, New Trends and Experiences from Montenegro
Title | Marketing Management on the Organic Products Market - Key Concepts, New Trends and Experiences from Montenegro |
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Author info | Dragana Ćirović, Boban Melović, Branislav Dudić |
Author | Ćirović Dragana |
Co-authors | Melović Boban |
Dudić Branislav | |
Issue data | Praha : Wolters Kluwer ČR , 2022. - 195 s. |
Issue | 1st Edition |
ISBN | 978-80-7676-427-9 |
Document kind | monographs |
Language | English |
Country of Edition | Czech Republic |
systematics | 339.138 - Marketing |
Keywords | marketing manažment * poľnohospodárstvo ekologické * produkty * trh potravinový * správanie spotrebiteľa * marketing mix * manažment značky * benchmarking * marketing environmentálny |
Database | BOOKS |
Copy count | 1, currently available 0, at library only 1 |
Call number | 920496 |