1. Test Bank Marketing
Title | Test Bank Marketing : Concepts and Strategies |
---|---|
Author info | William M. Pride, O.C. Ferrell |
Author | Pride William M. |
Co-authors | Ferrell O. C. |
Issue data | Boston : Houghton Mifflin Co. , 1991. - 435 s. |
Issue | 7. ed. |
ISBN | 0-395-57302-5 |
Document kind | handbooks |
Language | English |
Country of Edition | United States of America |
systematics | 339.138 - Marketing |
Keywords | marketing * testy didaktické * prostredie ekonomické * plánovanie strategické * podnikanie drobné * prieskum trhu * marketing medzinárodný * správanie * modely organizačné * ceny nákupné * distribúcia * cesty odbytové * pojmy |
Database | BOOKS |
Copy count | 1, currently available 1, at library only 0 |
Call number | 715642 |