1. Marketing služeb
Title | Marketing služeb |
---|---|
Author info | Adrian Payne, [z angl. prel. Veronika Dobešová] |
Author | Payne Adrian |
Another authors | Dobešová Veronika (Translator) |
Issue data | Praha : Grada , 1996. - 247 s. |
ISBN | 80-7169-276-X |
Document kind | príručky praktické |
Language | Czech |
Country of Edition | Czech Republic |
systematics | 338.46 - Služby. Terciárny sektor |
Keywords | služby * marketing * marketing mix * plánovanie * zákazníci |
Database | BOOKS |
Copy count | 7, currently available 1, at library only 6 |
Call number | 732550, 732551, 759074-759078 |