1. Marketing Management
Title | Marketing Management : operating, strategic, and administrative |
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Author info | John A. Howard |
Author | Howard John A. |
Issue data | Homewood : Richard D. Irwin, INC. , 1973. - 560 s. |
Issue | 3. ed. |
ISBN | 0-256-00227-4 |
Document kind | monographs |
Language | English |
Country of Edition | United States of America |
systematics | 339.138 - Marketing |
Keywords | marketing manažment * marketing * trh * nástroje marketingové * kanály distribučné * politika cenová * politika výrobková * plán marketingový * plánovanie * štúdie prípadové |
Database | BOOKS |
Copy count | 1, currently available 1, at library only 0 |
Call number | 748769 |