1. Communication as the part of customer relationship building
Title | Communication as the part of customer relationship building |
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Translation | Komunikácia ako súčasť budovania vzťahu so zákazníkom |
Author info | Helena Labská, Kornélia Richterová |
Author | Labská Helena EUBOBFKMA - Katedra marketingu OBF |
Co-authors | Richterová Kornélia EUBOBFKMA - Katedra marketingu OBF |
Source document | CRM 2008 : Customer Relationship Management ‘08 : the international scientific conference : proceedings of the abstracts organized in framework of grant GACR 402/06/0577 “Increase of Company Performance Efficiency through Differentiated CRM on the Basis of Customer Actual and Potential Value to a company” : September, 24th - 25th, 2008 Pardubice. S. 79-85. - Pardubice : Univerzity of Pardubice, 2008. ISBN 978-80-7395-130-6 |
Document kind | schedule of articles from year books |
Language | English |
Country of Edition | Czech Republic |
systematics | 339.18 - Obchodná technika |
Keywords | obchod elektronický * internet * zákazníci * komunikácia |
Annotation | Metodologické poznámky. Pravdepodobnosť návratu zákazníka a marketingové komunikačné faktory. Nakupovanie cez internet. Elektronický obchod. |
Public work category | Reports at international scientific conferences |
Database | PUBLIKAČNÁ ČINNOSŤ |
No. of Archival Copy | E09 00091-003, OBF - Archív EPC, originál dokumentu |