1. Problems and key factors of CRM implementation
Title | Problems and key factors of CRM implementation |
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Author info | Viliam Lendel |
Author | Lendel Viliam |
Source document | Communications : scientific letters of the University of Žilina. Vol. 11, no. 4 (2009), s. 56-60. - Žilina : University of Žilina, 2009. ISSN 1335-4205 |
Document kind | schedule of articles from periodics |
Language | English |
Country of Edition | Slovak Republic |
systematics | 339.138 - Marketing |
Keywords | systém CRM * podnik * Slovensko |
Annotation | CRM (Customer relationship management) a implementácia CRM stratégie. Hodnotová reťaz CRM. Situácia v slovenských podnikoch. Kľúčové elementy ovplyvňujúce budovanie CRM systému vo firme. Výhody CRM. |
Database | ARTICLES |
References | PERIODIKÁ-Súborný záznam periodika |
Bunches | 2009: 1-4 |