1. Objectives and barriers to marketing innovation
Title | Objectives and barriers to marketing innovation | ||||||||
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Author info | Marta Šilhárová, Peter Paľko | ||||||||
Author | Šilhárová Marta EUBOBFKMA - Katedra marketingu OBF | ||||||||
Co-authors | Paľko Peter EUBOBFKMA - Katedra marketingu OBF | ||||||||
Source document | Current challenges of marketing and their application in practice : [proceedings of] scientific articles. S. 131-137. - Bratislava : Publishing house EKONÓM, 2013. ISBN 978-80-225-3632-5 | ||||||||
Výstup z projektu | VEGA 1/0333/11 Moderné metódy a prístupy v marketingovom manažmente | ||||||||
Note | VEGA 1/0333/11 | ||||||||
Document kind | schedule of articles from year books | ||||||||
Language | English | ||||||||
Country of Edition | Slovak Republic | ||||||||
systematics | 339.138 - Marketing | ||||||||
Keywords | marketing * inovácia * porovnanie medzinárodné * USA * Slovensko | ||||||||
Public work category | Scientific titles in home noticed scientific year-books (not conference) | ||||||||
Database | PUBLIKAČNÁ ČINNOSŤ | ||||||||
No. of Archival Copy | E13 00424-015, originál dokumentu | ||||||||
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