1. Current challenges of marketing and their application in practice
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010 | $a 978-80-87500-55-2 | |
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101 | 0- | $a eng |
102 | $a SK | |
200 | 1- | $a Current challenges of marketing and their application in practice $b elektronický zdroj $e scientific articles from the international conference : 3. 4. 2014, Prague, Czech Republic $f collective of authors, edited by: Daniela Kolouchová $g reviewers: Jaroslav Kita, Miroslav Karlíček ... [et al.] |
205 | $a 1st Edition | |
210 | $a Zlín $c Radim Bačuvčík - VeRBuM $d 2014 | |
215 | $a CD-ROM [152 s.] | |
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610 | 1- | $9 eu_un_auth*h0002810 $a komunikácia marketingová |
610 | 1- | $9 eu_un_auth*h0006034 $a stratégia marketingová |
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702 | -1 | $3 eu_un_auth*0005572 $a Karlíček $b Miroslav $4 675 |
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712 | 02 | $3 eu_un_auth*k0001177 $a Obchodná fakulta EU $b Katedra marketingu $4 070 |
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