1. Marketing communications
SYS | 0208490 | |
---|---|---|
LBL | 00000nam--22^^^^^---450- | |
005 | 20230109114650.2 | |
010 | $a 978-0-7494-6193-5 | |
100 | $a 20151125d2012łłłłm--y0sloc0103----ba | |
101 | 0- | $a eng |
102 | $a GB | |
200 | 1- | $a Marketing communications $e integrating offline and online with social media $f P. R. Smith, Ze Zook |
205 | $a 5th ed. | |
210 | $a London $c Kogan Page $d 2012 | |
215 | $a xviii, 483 s. | |
610 | 1- | $9 eu_un_auth*h0002810 $a komunikácia marketingová |
610 | 1- | $9 eu_un_auth*0057282 $a médiá sociálne |
610 | 1- | $9 eu_un_auth*0053088 $a značky |
610 | 1- | $9 eu_un_auth*0009569 $a riadenie vzťahov so zákazníkmi |
610 | 1- | $9 eu_un_auth*h0007368 $a zákazníci |
610 | 1- | $9 eu_un_auth*h0005195 $a psychológia predaja |
610 | 1- | $9 eu_un_auth*h0005924 $a správanie spotrebiteľa |
610 | 1- | $9 eu_un_auth*h0006034 $a stratégia marketingová |
610 | 1- | $9 eu_un_auth*h0001018 $a agentúry |
610 | 1- | $9 eu_un_auth*h0004797 $a predaj |
610 | 1- | $9 eu_un_auth*h0005420 $a riadenie predaja |
610 | 1- | $9 eu_un_auth*h0005305 $a reklama |
610 | 1- | $9 eu_un_auth*0045298 $a vzťahy s verejnosťou |
610 | 1- | $9 eu_un_auth*h0005873 $a sponzorovanie |
610 | 1- | $9 eu_un_auth*h0005138 $a propagácia |
610 | 1- | $9 eu_un_auth*h0002568 $a inzercia |
610 | 1- | $9 eu_un_auth*h0001186 $a balenie |
610 | 1- | $9 eu_un_auth*0041171 $a stránky webové |
610 | 1- | $9 eu_un_auth*h0002526 $a internet |
675 | $a 339.138 $v 1. stred. $z slo $T . $3 eu_un_auth*h0000183 $x Marketing | |
700 | -1 | $3 eu_un_auth*0061016 $a Smith $b Paul Russell $4 070 |
701 | -1 | $3 eu_un_auth*0061235 $a Zook $b Ze $4 070 |
801 | -0 | $a SK $b BA004 $c 20151125 $g AACR2 |