1. MERCATOR
Title | MERCATOR : tout le marketing à ľ ère numérique |
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Author info | Jacques Lendrevie, Julien Lévy |
Author | Lendrevie Jacques |
Co-authors | Lévy Julien |
Issue data | Paris : Dunod , 2014. - 1027 s. |
Issue | 11e éd. |
ISBN | 978-2-10-071107-9 |
Document kind | textbooks |
Language | French |
Country of Edition | France |
systematics | 339.138 - Marketing |
Keywords | marketing * digitalizácia * analýza trhu * trh * spotrebitelia * produkty * politika cenová * komunikácia * marketing priamy * klienti * siete sociálne * stratégia marketingová * marketing služieb * značky * marketing mix |
Database | BOOKS |
Copy count | 1, currently available 0, at library only 1 |
Call number | 888748 |