1. Essentials of corporate communication
Title | Essentials of corporate communication : implementing practices for effective reputation management |
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Author info | Cees B.M. van Riel and Charles J. Fombrun |
Author | van Riel Cees B.M. |
Co-authors | Fombrun Charles J. |
Issue data | Abingdon : Routledge , 2007. - 306 s. |
ISBN | 978-0-415-32826-5 (hbk) , 0-415-32826-8 (hbk) |
Document kind | monographs |
Language | English |
Country of Edition | Great Britain |
systematics | 659.3 - Masová komunikácia. Informovanie širokej verejnosti |
Keywords | podnik * komunikácia firemná * riadenie * organizácia * komunikácia interná * komunikácia externá * efektívnosť * identita podniková * meranie * imidž * značky * výskum * štúdie prípadové |
Database | BOOKS |
Copy count | 2, currently available 0, at library only 2 |
Call number | 898313, 898578 |