1. Cutting-edge marketing analytics
Title | Cutting-edge marketing analytics : real world cases and data sets for hands on learning |
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Author info | Rajkumar Venkatesan, Paul Farris, Ronald T. Wilcox |
Author | Venkatesan Rajkumar |
Co-authors | Farris Paul W. |
Wilcox Ronald T. | |
Issue data | Upper Saddle River : Pearson , 2015. - 300 s. |
ISBN | 978-0-13-355252-2 , 0-13-355252-7 |
Document kind | monographs |
Language | English |
Country of Edition | United States of America |
systematics | 339.138 - Marketing |
Keywords | marketing * metódy * analýzy * metodológia * modelovanie ekonometrické * štúdie prípadové * segmentácia * marketing mix * ceny * reklama * zákazníci * produkty * analýza štatistická * digitalizácia * informácie * stratégia marketingová * organizácie * rozhodovanie strategické |
Database | BOOKS |
Copy count | 2, currently available 0, at library only 2 |
Call number | 898754, 900132 |