1. Business, Marketing, Management
Title | Business, Marketing, Management : A Strategic View of Industrial and Organizational Markets |
---|---|
Author info | Michael D. Hutt, Thomas W. Speh |
Author | Hutt Michael D. |
Co-authors | Speh Thomas W. |
Issue data | Fort Worth : The Dryden Press , 1992. - 749 s. |
Issue | 4th Edition |
Edition | The Dryden Press Series in Marketing |
ISBN | 0-03-075384-8 |
Document kind | monographs |
Language | English |
Country of Edition | United States of America |
systematics | 339.138 - Marketing |
Keywords | podnik * marketing * manažment * prognózy * nákup * organizácia * trh * plán marketingový * stratégia marketingová * riadenie podnikové * služby * produkty * inovácia |
Database | BOOKS |
Copy count | 1, currently available 1, at library only 0 |
Call number | 910642 |