1. Global Marketing
SYS | 0264948 | |
---|---|---|
LBL | 00000nam--22^^^^^---450- | |
005 | 20240221114055.3 | |
010 | $a 1-292-30402-2 | |
010 | $a 978-1-292-30402-1 | |
100 | $a 20200625d2020łłłłm--y0sloc0103----ba | |
101 | 0- | $a eng |
102 | $a GB | |
200 | 1- | $a Global Marketing $f Mark C. Green, Warren J. Keegan |
205 | $a 10th Edition $b Global Edition | |
210 | $a Harlow $c Pearson $d 2020 | |
215 | $a 627 s. | |
610 | 1- | $9 eu_un_auth*h0003215 $a marketing globálny |
610 | 1- | $9 eu_un_auth*h0005148 $a prostredie ekonomické |
610 | 1- | $9 eu_un_auth*h0006187 $a systémy informačné |
610 | 1- | $9 eu_un_auth*h0007199 $a výskum trhu |
610 | 1- | $9 eu_un_auth*h0002655 $a kanály distribučné |
610 | 1- | $9 eu_un_auth*h0002244 $a globalizácia |
610 | 1- | $9 eu_un_auth*h0006034 $a stratégia marketingová |
610 | 1- | $9 eu_un_auth*h0002810 $a komunikácia marketingová |
610 | 1- | $9 eu_un_auth*h0007080 $a výhody konkurenčné |
610 | 1- | $9 eu_un_auth*0045299 $a zodpovednosť podniku spoločenská |
675 | $a 339.138 $v 1. stred. $z slo $T . $3 eu_un_auth*h0000183 $x Marketing | |
700 | -1 | $3 eu_un_auth*0007495 $a Green $b Mark C. $4 070 |
701 | -1 | $3 eu_un_auth*p0050642 $a Keegan $b Warren J. $4 070 |
801 | -0 | $a SK $b BA004 $c 20200625 $g AACR2 |