1. Contemporary Issues in Marketing and Consumer Behaviour
Title | Contemporary Issues in Marketing and Consumer Behaviour |
---|---|
Author info | Elizabeth Parsons, Pauline Maclaran, Andreas Chatzidakis and Rachel Ashman |
Author | Parsons Elizabeth |
Co-authors | Maclaran Pauline |
Chatzidakis Andreas | |
Ashman Rachel | |
Issue data | Abingdon : Routledge/Taylor & Francis Group , 2023. - 198 s. |
Issue | 3rd Edition |
ISBN | 978-1-032-06200-6 (pbk) , 978-1-032-06199-3 (hbk) |
DOI | 10.4324/9781003201151 |
Document kind | monographs |
Language | English |
Country of Edition | Great Britain |
systematics | 339.138 - Marketing |
Keywords | marketing * správanie spotrebiteľa * budovanie značky * marketing elektronický * influencer marketing * marketing manažment * etika * psychológia |
Database | BOOKS |
Copy count | 1, currently available 0, at library only 1 |
Call number | 927413 |