1. Who Speaks for the Customer?
| Title | Who Speaks for the Customer? [elektronický zdroj] : Improving Results with a Customer-Centered Framework |
|---|---|
| Author info | Irene F. Lefton |
| Author | Lefton Irene F. |
| Issue data | New York : Routledge/Productivity Press Book , 2026. - 358 s. |
| Issue | 1st Edition |
| ISBN | 9781040692783 (e-ISBN) |
| DOI | 10.4324/9781003621270 |
| Note | ProQuest e-books. |
| Document kind | monographs |
| Language | English |
| Country of Edition | United States of America |
| systematics | 658.8 - Odbytové hospodárstvo. Predaj. Odbyt |
| Keywords | zákazníci * riadenie podnikové * riadenie predaja * stratégia podnikateľská |
| URL | https://ebookcentral.proquest.com/lib/euba-ebooks/detail.action?docID=32351677 |
| Database | BOOKS |
| Call number | 934569 |