1. Strategic Marketing Problems
Title | Strategic Marketing Problems : Cases and Comments |
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Author info | Roger A. Kerin, Robert A. Peterson |
Author | Kerin Roger A. |
Co-authors | Peterson Robert A. |
Issue data | Newton : Allyn and Bacon , 1984. - 678 s. |
Issue | 3. ed. |
ISBN | 0-205-08104-5 |
Document kind | monographs |
Language | English |
Country of Edition | United States of America |
systematics | 339.138 - Marketing |
Keywords | marketing * stratégia podniková * štúdie prípadové * manažment * riadenie strategické * financie podnikové * rozhodovanie podnikové * analýza trhu * výrobky * služby * komunikácia * tvorba cien * podnik * USA |
Database | BOOKS |
Copy count | 1, currently available 1, at library only 0 |
Call number | 677280 |