1. Marketing. Fallstudien
Title | Marketing. Fallstudien : Fallbeispiele - Aufgaben - Lösungen |
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Author info | Heribert Meffert, Manfred Bruhn |
Author | Meffert Heribert |
Co-authors | Bruhn Manfred |
Issue data | Wiesbaden : Gabler , 1993. - 363 s. |
Issue | 2. vollst. überarb. u. erw. Aufl. |
Edition | Meffert Marketing Edition |
ISBN | 3-409-23610-4 |
Document kind | textbooks |
Language | German |
Country of Edition | Germany |
systematics | 339.138 - Marketing |
Keywords | marketing * štúdie prípadové * stratégia marketingová * prieskum trhu * sortiment * výrobky * komunikácia * distribúcia * politika cenová * firmy |
Database | BOOKS |
Copy count | 2, currently available 1, at library only 1 |
Call number | 692431, 707558 |