1. Introduction to Advertising and Promotion Management
Title | Introduction to Advertising and Promotion Management |
---|---|
Author info | George E. Belch, Michael A. Belch |
Author | Belch George E. |
Co-authors | Belch Michael A. |
Issue data | Homewood : Irwin , 1990. - 770 s. |
Issue | 1. ed. |
ISBN | 0-256-07972-2 |
Document kind | monographs |
Language | English |
Country of Edition | United States of America |
systematics | 659.1 - Propagácia. Reklama |
Keywords | reklama * propagácia * predaj * manažment * marketing * marketing mix * telekomunikácie * komunikácia |
Database | BOOKS |
Copy count | 1, currently available 0, at library only 1 |
Call number | 706954 |