1. Contemporary Marketing Plus
Title | Contemporary Marketing Plus |
---|---|
Author info | Louis E. Boone, David L. Kurtz |
Author | Boone Louis E. |
Co-authors | Kurtz David L. |
Issue data | Fort Worth : The Dryden Press , 1995. - 737 s. |
Issue | 8. ed. |
ISBN | 0-03-097601-4 |
Document kind | textbooks |
Language | English |
Country of Edition | United States of America |
systematics | 339.138 - Marketing |
Keywords | marketing * plánovanie hospodárske * distribúcia * stratégia marketingová |
Database | BOOKS |
Copy count | 1, currently available 0, at library only 1 |
Call number | 724786 |