1. Managing Services Marketing
Title | Managing Services Marketing : Text and Readings |
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Author info | John E.G. Bateson |
Author | Bateson John E.G. |
Issue data | Fort Worth : The Dryden Press , 1995. - 680 s. |
Issue | 3. ed. |
ISBN | 0-03-098666-4 |
Document kind | textbooks |
Language | English |
Country of Edition | United States of America |
systematics | 339.138 - Marketing |
Keywords | služby * marketing * marketing manažment * manažment |
Database | BOOKS |
Copy count | 1, currently available 0, at library only 1 |
Call number | 724792 |