1. Marketing
Title | Marketing |
---|---|
Author info | William G. Zikmund, Michael D'Amico |
Author | Zikmund William G. |
Co-authors | D'Amico Michael |
Issue data | St. Paul : West Publishing Company , 1993. - 797 s. |
Issue | 4. ed. |
ISBN | 0-314-01300-8 |
Document kind | monographs |
Language | English |
Country of Edition | United States of America |
systematics | 339.138 - Marketing |
Keywords | marketing * marketing manažment * marketing medzinárodný * marketing strategický * manažment informačný * analýza trhu * správanie spotrebiteľa * stratégia marketingová * reklama * propagácia |
Database | BOOKS |
Copy count | 1, currently available 1, at library only 0 |
Call number | 746256 |