1. Marketing
SYS | c108891 | |
---|---|---|
LBL | 04121nam^^2200985^^^450 | |
005 | 20231108082059.7 | |
010 | $a 80-225-1112-9 | |
100 | $a 19990426d m y0sloc0103 ba | |
101 | 0- | $a fre |
102 | $a SK | |
200 | 1- | $a Marketing $f Claude Martin, Jaroslav Kita |
210 | $a Bratislava $c Vydavateľstvo Ekonóm $d 1999 | |
215 | $a 298 s. | |
610 | 1- | $a marketing $9 eu_un_auth*h0003211 |
610 | 1- | $a analýzy $9 eu_un_auth*h0001109 |
610 | 1- | $a produkty $9 eu_un_auth*h0005048 |
610 | 1- | $a politika cenová $9 eu_un_auth*h0004421 |
610 | 1- | $a distribúcia $9 eu_un_auth*h0001720 |
610 | 1- | $a plán $9 eu_un_auth*h0004179 |
610 | 1- | $a trh $9 eu_un_auth*h0006599 |
610 | 1- | $a systémy informačné $9 eu_un_auth*h0006187 |
610 | 1- | $a prostredie podnikové $9 eu_un_auth*h0005151 |
610 | 1- | $a stratégia marketingová $9 eu_un_auth*h0006034 |
610 | 1- | $a spotrebitelia $9 eu_un_auth*h0005900 |
610 | 1- | $a rozhodovanie $9 eu_un_auth*h0005502 |
610 | 1- | $a nákup $9 eu_un_auth*h0003604 |
610 | 1- | $a komunikácia $9 eu_un_auth*h0002808 |
610 | 1- | $a manažment $9 eu_un_auth*h0003188 |
610 | 1- | $a predaj $9 eu_un_auth*h0004797 |
610 | 1- | $a marketing medzinárodný $9 eu_un_auth*h0003219 |
610 | 1- | $a marketing mix $9 eu_un_auth*h0003220 |
610 | 1- | $a konkurencia $9 eu_un_auth*h0002842 |
675 | $a 339.138 $v 1. stred. $z slo $T . $3 eu_un_auth*h0000183 $x Marketing | |
700 | -1 | $a Martin $b Claude $3 eu_un_auth*p0054107 $4 070 |
701 | -1 | $3 eu_un_auth*p0048734 $a Kita $b Jaroslav $p EUBOBFKMA $4 070 $T Katedra marketingu OBF |
712 | 02 | $3 eu_un_auth*0000452 $a Ekonomická univerzita v Bratislave $b Obchodná fakulta $4 070 |
801 | -0 | $a SK $b BA004 $c 19990426 $g AACR2 |