1. Marketing
Title | Marketing |
---|---|
Author info | James H. Myers |
Author | Myers James H. |
Issue data | New York : McGraw-Hill Book Company , 1986. - 597 s. |
Edition | McGraw-Hill series in marketing |
ISBN | 0-07-044207-X |
Document kind | monographs |
Language | English |
Country of Edition | United States of America |
systematics | 339.138 - Marketing |
Keywords | marketing * rozvoj hospodársky * plánovanie strategické * marketing strategický * segmentácia trhu * koncepcie * informácie * výskum * trh * spotreba * oceňovanie * reklama * predaj * distribúcia * kontroling |
Database | BOOKS |
Copy count | 1, currently available 1, at library only 0 |
Call number | 772052 |