1. Le plan marketing
Title | Le plan marketing |
---|---|
Author info | Nathalie Van Laethem, Laurence Body |
Author | Van Laethem Nathalie |
Co-authors | Body Laurence |
Issue data | Paris : DUNOD , 2008. - x, 334 s. |
Issue | 2. éd. |
Edition | Fonctions de l'entreprise , marketing-communication |
ISBN | 978-2-10-050884-6 |
Document kind | monographs |
Language | French |
Country of Edition | France |
systematics | 339.138 - Marketing |
Keywords | marketing * plán marketingový * stratégia marketingová * marketing mix * zákazníci |
Database | BOOKS |
Copy count | 1, currently available 0, at library only 1 |
Call number | 869100 |