1. Use of Netnography in Contemporary Marketing Research
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200 | 1- | $a Use of Netnography in Contemporary Marketing Research $f Janka Kopaničová, Dagmar Klepochová, Zuzana Francová |
300 | $a abstrakt | |
463 | -1 | $1 001 eu_un_cat*0280730 $1 010 $a 978-80-225-4817-5 $1 200 1 $a Central and Eastern Europe in the Changing Business Environment $e Book of Abstracts of 21st International Joint Conference $g Compiled by: Ivan Hlavatý $g Reviewers: Jarolím Antal, Eduard Baumöhl... [et al.] $v Pp. 23 online $1 210 $a Bratislava $c Vydavateľstvo EKONÓM $d 2021 $1 215 $a 43 s. [1,83 AH] $1 702 1 $3 eu_un_auth*p0070630 $a Hlavatý $b Ivan $4 340 $1 702 1 $3 eu_un_auth*0043893 $a Antal $b Jarolím $4 675 $1 702 1 $3 eu_un_auth*0018315 $a Baumöhl $b Eduard $4 675 $1 710 12 $a Central and Eastern Europe in the Changing Business Environment $b International Joint Conference $d 21. $e Prague, Czech Republic – Bratislava, Slovakia (online) $f 20.-21.05.2021 |
541 | 1- | $a Využitie netnografie v súčasnom marketingovom výskume |
610 | 1- | $9 eu_un_auth*0026905 $a výskum marketingový |
610 | 1- | $9 eu_un_auth*h0004950 $a prieskum spotrebiteľský |
610 | 1- | $9 eu_un_auth*h0005924 $a správanie spotrebiteľa |
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