1. Marketing Identity
Title | Marketing Identity [elektronický zdroj] : New Changes, New Challenges : Conference Proceedings from the International Scientific Conference 9th November 2021 Online |
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Author info | Editors: Ľudmila Čábyová, Zuzana Bezáková, Adam Madleňák |
Another authors | Čábyová Ľudmila (Editor) |
Bezáková Zuzana (Editor) | |
Madleňák Adam (Editor) | |
Action | Marketing Identity 2021: New changes, New Challenges . International Scientific Conference , Trnava, Slovensko , 09.11.2021 |
Issue data | Trnava : Faculty of Mass Media Communication, University of SS. Cyril and Methodius in Trnava , 2021. - 744 s. |
Issue | 1st Edition |
ISBN | 978-80-572-0220-2 |
ISSN | 1339-5726 |
Document kind | miscellanea |
Language | English |
Country of Edition | Slovak Republic |
Keywords | marketing * komunikácia marketingová * médiá * komunikácia masmediálna |
URL | https://fmk.sk/download/MI_2021_eng_FINAL.pdf |
Database | BOOKS |
References | (3) - PUBLIKAČNÁ ČINNOSŤ |
No. of Archival Copy | E22 00012-002, online |