1. Marketing Cases
Title | Marketing Cases |
---|---|
Author info | Mary C. Gilly, William M. Pride, O.C. Ferrell |
Author | Gilly Mary C. |
Co-authors | Pride William M. |
Ferrell O. C. | |
Issue data | Boston : Houghton Mifflin Co. , 1989. - 417 s. |
Issue | 4. ed. |
ISBN | 0-395-49594-6 |
Document kind | monographs |
Language | English |
Country of Edition | United States of America |
systematics | 339.138 - Marketing |
Keywords | marketing * štúdie prípadové * výrobky * distribúcia * predaj * reklama * tvorba cien * manažment * firmy * USA * rozhodovanie |
Database | BOOKS |
Copy count | 1, currently available 1, at library only 0 |
Call number | 690827 |