1. International marketing
Title | International marketing |
---|---|
Author info | Philip R. Cateora, John L. Graham |
Author | Cateora Philip R. |
Co-authors | Graham John L. |
Issue data | Boston : McGraw-Hill/Irwin , 2007. - xxxii, 702 s. |
Issue | 13th ed. , International edition |
ISBN | 0-07-110594-8 , 978-0-07-110594-1 |
Document kind | monographs |
Language | English |
Country of Edition | United States of America |
systematics | 339.138 - Marketing |
Keywords | marketing medzinárodný * prostredie ekonomické * trh svetový * stratégia marketingová * plán marketingový * obchod medzinárodný |
Database | BOOKS |
Copy count | 2, currently available 0, at library only 2 |
Call number | 811758, 820706 |