1. Marketing communications
SYS | 0121614 | |
---|---|---|
LBL | 00000nam--22^^^^^---450- | |
005 | 20240226124627.3 | |
010 | $a 978-0-273-72138-3 | |
100 | $a 20101111d2010łłłłm--y0sloc0103----ba | |
101 | 0- | $a eng |
102 | $a GB | |
200 | 1- | $a Marketing communications $e <a> european perspective $f Patrick De Pelsmacker, Maggie Geuens, Joeri van den Bergh |
205 | $a 4th ed. | |
210 | $a Harlow $c Pearson Education Limited $d 2010 | |
215 | $a xxiii, 660 s. | |
610 | 1- | $9 eu_un_auth*h0003211 $a marketing |
610 | 1- | $9 eu_un_auth*h0002810 $a komunikácia marketingová |
610 | 1- | $9 eu_un_auth*h0002808 $a komunikácia |
610 | 1- | $9 eu_un_auth*h0003220 $a marketing mix |
610 | 1- | $9 eu_un_auth*h0007566 $a značky výrobkov |
610 | 1- | $9 eu_un_auth*h0005305 $a reklama |
610 | 1- | $9 eu_un_auth*0026905 $a výskum marketingový |
610 | 1- | $9 eu_un_auth*h0004711 $a práca s verejnosťou |
610 | 1- | $9 eu_un_auth*h0005873 $a sponzorovanie |
610 | 1- | $9 eu_un_auth*h0004322 $a podpora predaja |
610 | 1- | $9 eu_un_auth*h0003223 $a marketing priamy |
610 | 1- | $9 eu_un_auth*h0006034 $a stratégia marketingová |
610 | 1- | $9 eu_un_auth*h0007216 $a výstavy |
610 | 1- | $9 eu_un_auth*h0006960 $a veľtrhy |
610 | 1- | $9 eu_un_auth*h0004805 $a predaj priamy |
610 | 1- | $9 eu_un_auth*0006926 $a komunikácia elektronická |
675 | $a 339.138 $v 1. stred. $z slo $T . $3 eu_un_auth*h0000183 $x Marketing | |
700 | -1 | $3 eu_un_auth*0002252 $a Pelsmacker $b Patrick De $4 070 |
701 | -1 | $3 eu_un_auth*0002635 $a Geuens $b Maggie $4 070 |
701 | -1 | $3 eu_un_auth*0002636 $a Bergh $b Joeri van den $4 070 |
801 | -0 | $a SK $b BA004 $c 20101111 $g AACR2 |