1. Wiley international encyclopedia of marketing
| Title | Wiley international encyclopedia of marketing . Volume 4. Advertising and integrated communication |
|---|---|
| Author info | edited by: Michael A. Belch and George E. Belch |
| Another authors | Belch Michael A. (Editor) |
| Belch George E. (Editor) | |
| Issue data | Chichester : Wiley , 2011. - 221 s. |
| ISBN | 978-1-405-16178-7 |
| Document kind | encyklopédie |
| Language | English |
| Country of Edition | Great Britain |
| systematics | 03 - Všeobecné encyklopédie |
| Keywords | reklama * komunikácia * pojmy * terminológia |
| Database | BOOKS |
| Copy count | 2, currently available 1, at library only 1 |
| Call number | 854752, 854753 |